If we consider the ideal time of delivery to be an even 30 minutes and another 30 minutes of switching orders (on the higher side), it comes to 1 order per hour or 8-10 orders per day as full capacity. (This is without considering multiple pickups and multiple deliveries at a time which could take the daily numbers to 15-20 orders a day).
Our Take
This idle capacity arises due to the inherent nature of the business that demands having a well spread workforce that covers maximum corners of the city. To add to that is the rapid geographical expansion drive by both the unicorns with a present penetration of 500+ cities in India (for both).
The primary objective thus far has been to create a sense of omnipresence of the brand which gives the users unmatched convenience of use and slowly feeds into their subconscious that ordering-in is definitely the new way of life.
This article is a part of the July'20 edition of our Startup Newsletter. Here's the complete publication:
