The success of Agritech is critical for India. That’s because the Agriculture sector of India is a source of livelihood for more than 50% of the Indian population and contributes over 15% to the GDP of the country. But the Agri scene is not all sunshine and monsoons. We’re talking reducing productivity, weather tantrums, chemical overload, and a market more fragmented than a broken papad. So, we decided to dive headfirst into India’s Agritech value chain to break down – what startup founders have been creating and how it’s impacting Indian farmers, and of course to get more people talking about it.
In this episode we speak with Santosh Nair, the founder of a Bengaluru based Agritech startup MiklensBio, that’s been creating waves in the Crop Biologicals space. Santosh passionately talks about the sector’s woes, how his startup whipped up novel solutions, and where the sector is headed. So, grab a cup of coffee and dive right in…
In this episode, we talk about:
Background and introduction of Santosh Nair and MiklensBio
The process of making crop biologicals and how are they different from synthetic chemicals
Underlying problems addressed by crop biologicals
Awareness by Indian farmers
Major growth drivers for this sector - international and domestic
Go-to-market strategy in crop biologicals segment
Moves by legacy players in crop biologicals segment
Product development journey of MiklensBio
Impact created by MiklensBio so far and way ahead
Differentiation from other Indian Ag-biotech startups
Government policies for adoption of crop biologicals
Message to agri-preneurs and agritech investors
This article is a part of the Feb'24 edition of our Startup Newsletter. Here's the complete publication:
