The success of Agritech is critical for India. That’s because the Agriculture sector of India is a source of livelihood for more than 50% of the Indian population and contributes over 15% to the GDP of the country. But the Agri scene is not all sunshine and monsoons. We’re talking reducing productivity, weather tantrums, chemical overload, and a market more fragmented than a broken papad. So, we decided to dive headfirst into India’s Agritech value chain to break down – what startup founders have been creating and how it’s impacting Indian farmers, and of course to get more people talking about it.
In this episode, we dive deeper into the Farm IoT space with Shailendra Singh, co-founder of one of India’s first Farm IoT startup Yuktix, that has developed several IoT devices for Indian farms. Shailendra passionately talks about the need for such devices, the impact they can create on the ground, how their venture whipped up novel solutions, and where the sector is headed. So, grab a cup of coffee and dive right in…
In this episode, we talk about:
Devices created by Yuktix
Problems being addressed by IoT devices
Knowhow and financial capability of Indian farmers to adopt such solutions
Go to market strategy
Product development journey of Yuktix
Impact created by Yuktix so far
Market fit of products created by Yuktix
Differentiation among different IoT players in India
Providing other solutions along with IoT
Message to agritech entrepreneurs and agritech investors
Explore our research on India's Agritech Sector here:
This article is a part of the Mar'24 edition of our Startup Newsletter. Here's the complete publication:
