The success of Agritech is critical for India. That’s because the Agriculture sector of India is a source of livelihood for more than 50% of the Indian population and contributes over 15% to the GDP of the country. But the Agri scene is not all sunshine and monsoons. We’re talking reducing productivity, weather tantrums, chemical overload, and a market more fragmented than a broken papad. So, we decided to dive headfirst into India’s Agritech value chain to break down – what startup founders have been creating and how it’s impacting Indian farmers, and of course to get more people talking about it.
In this episode, we dive deeper into the Greenhouse space with Kaushik, co-founder of the award-winning startup Kheyti, that has developed an affordable greenhouse solution for small & marginal farmers. Kaushik passionately talks about the impact of climate change on Indian farmers, how their greenhouse-in-a-box helps to increase farmers’ resiliency to climate change, and where the sector is headed. So, grab a cup of coffee and dive right in…
In this episode, we talk about:
Solution created by Kheyti
Problems being addressed by their affordable greenhouse-in-a-box
Impact of climate change on Indian farmers
Readiness of small & marginal farmers for such solution
Psyche of farmers and Kheyti's GTM strategy
Need for partnering with financial institutions
Product development journey
Ongoing development on the product
Impact of Kheyti's solutions on the lives of Indian farmers
Need for integration of different solutions in Agritech
Message to budding agritech entrepreneurs & agritech investors
Explore our research on India's Agritech Sector here:
This article is a part of the Apr'24 edition of our Startup Newsletter. Here's the complete publication:
