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Choosing the Right Instrument for Startup Fundraising in India
You finally do it. After months of pitches, updates, and near-misses, an investor says yes . You exhale, text the team, and for a minute it feels like the round is done. Then the docs land in your inbox - and you realize the raise isn’t over; it’s entering a new phase - a different ball game all together. Terms, instruments, rights, preferences…suddenly there’s a lot more to decide than just “how much.” This is when you have to pick the lane you’ll run in: convertible or pr

Kartikeyan Khator
Nov 1, 20255 min read


How to Value your Startup - A Detailed Guide
Time and again startup founders have approached us saying that they simply cannot place one number to their valuation. The founder says it should be $5M, an advisor says it should be $3M and an investor says it should be $1M. Truth is, startup valuations can indeed be quite tricky, arbitrary and subjective. But this doesn’t mean that it should all be left to luck or driven solely by investors. In fact, our recommendation to founders is always to have a thorough understanding

Kartikeyan Khator
Oct 31, 20258 min read


Disruptive Innovation vs Sustaining Innovation
Throughout our write ups on our website, playbooks, newsletters and sectoral reports, we repeatedly mention 2 phrases: Disruptive innovation and Sustaining innovation. These are 2 broad categories of Startups based on the kind of business idea you’re pursuing. Why this matters? Your bucket affects how much you raise, from whom, what milestones matter, and how long it takes. Get this right early. Everything that follows becomes easier. Quick Definitions Disruptive Innovation:

Ritwik Khator
Jan 1, 20252 min read


When can Angels Expect to Exit and How to Exit?
Expected exit route While most of the startups expect to provide an exit by going public someday, majority of your exit opportunities...

Ritwik Khator
Jul 15, 20242 min read
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